Expertise

Paul van der Lee's unique expertise has been derived from the achievements of an accomplished career founded on the skills of degree qualifications in economics, in marketing and in geography.

Paul has a particular focus on formulating strategy solutions which are practical and cost effective to implement, based on his delivery of successful business outcomes over his career.


Career History

  • 2003-2006 Export Manager, S.A. Wine Industry Association

  • 2000-2003 Business development consultant to the wine sector

  • 1996-2000 Chief Executive, Mitchelton winery and tourism complex

  • 1994-1996 General Manager, strategy development for Winemakers'Federation of Australia

  • 1990-1994 Deputy Chief Executive, Economic Development Authority of South Australia

  • 1984-1990 Senior marketing, strategic planning and market research roles in Tourism South Australia

  • 1980-1984 Senior economist and corporate planning management roles in the S.A. Government water authority

  • 1973-1980 S.A. Government policy analyst and program manager for regional and industrial development


Boards and Advisory Committees
Active participation in Boards and Advisory Committees has enhanced Paul's influencing expertise:

  • 2005 – present University of Adelaide, School of Agriculture Food & Wine, Wine Advisory Board member

  • 2003 – 2005 SA Government Export Council, member

  • 1999 – 2005 Australian Wine and Brandy Corporation, non Executive Director
    • Chairman, Audit and Finance Committee
    • Chairman, Knowledge Development Committee
    • Chairman, Australian Wine Marketing Conference
    • Chairman, Domestic Market Wine Promotion Task Force

  • 1996 – 2000 Mitchelton Winery, Managing Director

  • 1991 – 1994 SA Technology Park Corporation, non Executive Director


Conference Planning

Founding Chairman of the organising committee and developed conference theme, program content and the franchise of the biennial ANZ Australian Wine Marketing Conference 1999 to 2005.

This 600 delegate conference achieved international stature in the wine marketing field, was highly valued by Australian wine producers and it contributed a significant profit to its wine industry organisation owner.


Qualifications

Paul's qualifications include:

  • Honours degree in Economics
  • Arts degree majoring in geography
  • Business degree in marketing