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Welcome to the VAN DER LEE & ASSOCIATES website
VAN DER LEE & ASSOCIATES is a strategy consultancy established in 2000. We specialise in business development for industry sectors, regions and individual businesses, with a particular focus on the wine and tourism industries.
The core services offered to clients are:
- Business planning skills and mentoring
- Superior strategy planning
- Thought leadership in wine, tourism, export, economic development
Workshop leadership and Conference speaking
Paul van der Lee, principal of VAN DER LEE & ASSOCIATES, has commanding expertise in economic analysis, corporate planning and marketing strategy from a 25 year senior management career in business, public sector and industry sector organisations. His experience in specific industry sectors includes
- Wine 14 years
- Tourism 6 years
- Water 4 years
- Economic development 6 years
Recent VAN DER LEE & ASSOCIATES consultancy assignments have been in the areas of export strategy and services; tourism accommodation viability; wine sector Government funding applications; wine business development advice; wine R & D strategies; wine conference speaker; wine business skills; and market development strategy for the Australian and for the USA wine sectors.
Practical advice to improve the profitability of small wine businesses has been a particular focus over the last 8 months, as Paul van der Lee has been a presenter in the Winemakers Federation Wine Skills workshops that have been held in 13 wine regions around Australia.
