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Wine Sector Services
VAN DER LEE & ASSOCIATES offers customised business development and marketing consultancy services to the wine sector.
Specific Services include:
- Marketing plans and strategies
- Business development advice
- Analysis, submissions and advocacy on wine industry policy issues
- Wine industry economic development studies for States and regions
- Export market opportunity evaluation, market access plans, market development strategies
- Wine tourism development
- Conference and events strategies and programs
Our specialised wine industry knowledge and experience can create insights, plans and viable solutions for wine industry organisations, business, state or local government and regional communities:
National wine sector organisations
- Economic impact, cost benefit studies
- Critical issues policy analysis
- Market development strategies
- Project management
States and regions wine sector organisations
- Policy review and submissions
- Funding applications
- Regional branding
- Wine tourism
- Conferences and events program planning
Wine businesses
- Business development advice
- Marketing plans, strategy review
- Audits of brand positioning and brand portfolio
- Export market opportunity evaluation
- Export market entry strategy
- Facilitator for corporate strategy sessions, workshops
Government
- Policy analysis and discussion papers
- Economic benefit assessment
- Wine tourism evaluation and development strategies
- International Wine Trade shows - planning and organisation
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Specialist wine knowledge and experience
Paul van der Lee's previous wine industry roles have included Export Manager for the S.A. Wine Industry Association; 6 years as a Board member of the Australian Wine and Brandy Corporation; policy development for Winemakers Federation of Australia; hands on experience as Chief Executive of a medium size winery; leadership in industry development strategy; wine marketing consultancy; and personally selling wine in 20 different export markets.
Paul was the thought leader, project manager and author of the Strategy 2025 (1996) and The Marketing Decade (2000) reports which have had a major influence on the development and growth of the Australian wine industry.
In addition, he was the founding chairman of the biennial ANZ Australian Wine Marketing Conference and formulated the conference themes and program content from 1999 to 2005:
- 1999 Global Challenges – Strategic Responses
- 2001 2001: The Marketing Challenge
- 2003 Good Wine is not Enough: The Benefits of Branding
- 2005 Navigating Your Route to Market
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Publications
The following provide examples of wine specific publications which he created and conference papers he has presented.
Quand le marketing deviant un sujet de réflexion national
Interview in La Journée Vinicole, volume 21 614, Février 2006
The Next Frontier in Export Performance
The Australian and New Zealand Wine Industry Journal
volume 19, no 6, November – December 2004
The Marketing Decade
Setting the Australian Wine Marketing Agenda 2000 - 2010
Winemakers' Federation of Australia and Australian Wine and Brandy Corporation
Adelaide, November 2000
Dream Vintage
The Art of Winemaking at Mitchelton
Mitchelton Wines, Victoria, 1998
Strategy 2025 The Australian Wine Industry
Australian Wine Foundation, Sydney, June 1996
The Fallacy of Tax Induced Inefficiency in the Australian Wine Industry
The Economics of Taxing Wine, Discussion Paper 96.09
Department of Economics, University of Western Australia, Perth, April 1996
National Industry Response to the Winegrape and Wine Industry Inquiry Draft Report
Winemakers Federation of Australia and the Winegrape Growers Council of Australia
May 1995 |
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Conference presentations
How does Europe Rate as a Growth Opportunity for Premium Australian Wine?
Outlook Conference 2006,Wine Industry Association of W.A., Perth, November 2006
Update on Export Strategies, Business of Wine Conference
Institute of Chartered Accountants, Adelaide, October 2006
The Australian model, Miwine Wine Marketing Seminar
Milan, Italy, June 2006
Export Markets : A Reality Check, Rabobank Wine Business Seminar
Penola, October 2005
Chairman's Welcome Address, ANZ Australian Wine Marketing Conference
Adelaide, August 2005
Export Market Entry Strategy for Wine Producers, National Wine Export Conference
Brisbane, May 2005.
Export Dreaming, Australian Winegrape Conference
Mildura, November 2004
The Future of the Australian Wine Industry, Institute of Chartered Accountants Wine Seminar
Melbourne, September 2002
The Australian Wine Sector Vision and Strategy 1996 to 2025, USA WineVision Annual Conference
Napa, July 2002
Strategy 2025 and Current Supply Scenarios, Morgan Stanley teleconference for European Clients
London, February 2002
Strategy 2025: The Australian Wine Sector Vision and Strategy , "Wine in the XXIst Century" Forum
Barcelona, January 2002
The Australian Experience and Vision for Food and Wine Tourism, NZ Food and Wine Tourism Conference
Hawke's Bay New Zealand, November 2001
The Business of Viticulture, Session Chair Introduction, 2001 Wine Technical Conference
Adelaide, October 2001
Australian Wine in the 21st Century, Masters of Wine Seminar
London, 1999
How Compatible is the Wine Industry with Sustainability, The Clean and Green Seminar
Conservation Council of SA, Adelaide, May 1999. |
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