Superior Strategy Planning

We deliver insight and advice that helps decision leaders recognise and take advantage of economic opportunity.

VAN DER LEE & ASSOCIATES addresses all aspects of strategy development:

diagnosis and analysis of the challenge/opportunity,
visioning a destiny, specifying actions and resource requirements,
defining the implementation process and
auditing alignment between outcomes and the strategy objectives.

However our emphasis is on getting the strategy content right.

We do this by illuminating the market insights and applying original thinking. As well we treat each strategy assignment as a unique exercise requiring a customized solution.

Finally we believe that a strategy only creates value when it is implemented, so that practical implementation issues have to be fully specified and articulated.

Thought Leadership in wine, tourism, economic development, export

Paul van der Lee has demonstrated thought leadership achievements in the fields of wine, tourism, economic development. He can apply that specialist knowledge and understanding to generate insights, plans and viable solutions for business, industry organizations, state or local government and regional communities.

Paul can draw on 12 years of wine sector experience, with his wine business roles ranging from sector strategy leadership to hands on experience in managing a winery; from category market development to personally selling wine in 20 different export markets.

With respect to tourism, Paul can apply his 6 years experience in senior tourism management roles in marketing, in infrastructure and product development and in research. As well he has first hand experience managing winery tourism facilities and events.

He also can apply the skills and lessons from more than a decade of economic development and export experience ranging from state and regional policy and strategy initiatives through to "hands on" program management and export sales.

Conference Speaking and Workshop leadership

Paul van der Lee can enhance the effectiveness of workshops and create more powerful outcomes through roles such as defining the relevant and important issues, framing agendas, chairing or facilitating workshop sessions and can design conference programs or individual presentations to disseminate knowledge.

Paul is a respected conference speaker on wine, tourism and export topics at Australian and international conferences in Europe, New Zealand, UK and the USA.

He was the founding Chairman and architect of the conference program for the 1999, 2001, 2003 and 2005 Australian Wine Marketing Conferences.